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Principles of Marketing by Kotler & Armstrong book summary, notes, exam review - free PDF download

Hi folks, I am here sharing book summary of one of the most popular MBA Marketing Management books - Principles of Marketing by Philip T. Kotler & Gary Armstrong.

Details of the attachment:

> Subject: Marketing Management, MBA
> Book Title: Principles of Marketing
> Authors: Philip T. Kotler & Gary Armstrong
> Content type: Book summary, notes, exam review
> Pages: 115 in PDF Document

List of Chapters / Topics covered in Principles of Marketing by Kotler & Armstrong book summary, notes, exam review:
  • Marketing - creating and capturing value
  • Strategy - partnering to build customer relationships
  • Analyzing the marketing environment
  • Managing marketing information
  • Consumer markets and buyer behavior
  • Business markets and buyer behavior
  • Customer-driven marketing strategy
  • Products, services and brands
  • New product development
  • Pricing
  • Pricing strategies
  • Marketing channels
  • Retailing and wholesaling
  • Communicating customer value...

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