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Marketing Management: Analysis, Planning by Kotler book summary Free PDF download (all chapters)

Hi folks, I am here sharing book summary of one of the most popular books on Marketing - Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler

Details of the attachment:

> Subject: Marketing Management
> Authors: Philip Kotler
> Content type: Book summary
> Pages: 75 in PDF Document

Topics covered in Book summary - Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler:

1. Understanding marketing management
2. Developing marketing strategies and plans
3. The changing marketing environment and information management
4. Managing market research and forecasting
5. Analysing consumer markets
6. Analysing business markets
7. Dealing with competition
8. Identifying, analysing and creating target market strategies
9. Creating customer value, satisfaction and loyalty
10. Creating and managing brands and brand equity
11. Devising a contemporary branding strategy
12. Designing, developing and managing...

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