Hi folks, I am here sharing book summary of one of the most popular MBA Marketing Management books - Principles of Marketing by Philip T. Kotler & Gary Armstrong. Details of the attachment: > Subject: Marketing Management, MBA > Book Title: Principles of Marketing > Authors: Philip T. Kotler & Gary Armstrong > Content type: Book summary, notes, exam review > Pages: 115 in PDF Document List of Chapters / Topics covered in Principles of Marketing by Kotler & Armstrong book summary, notes, exam review: Marketing - creating and capturing value Strategy - partnering to build customer relationships Analyzing the marketing environment Managing marketing information Consumer markets and buyer behavior Business markets and buyer behavior Customer-driven marketing strategy Products, services and brands New product development Pricing Pricing strategies Marketing channels Retailing and wholesaling Communicating customer value... Read more ...
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